"In the online world, shopping is becoming more social, fun and interactive. We aspire to be the trendsetter of ‘new shopping’."

~ Dickson Gregory, Vincent Lau and Damian Chow, Co-Founders

Consumers are spending more and more time in the virtual domains of social media. Many retailers have a web presence of some sort - Facebook page, Website, Blog etc. – but find it daunting to create an online shop.

With Paywhere’s social commerce platform called Tackthis!, it provides retailers with their own online shop - including a synchronised inventory system - without the hassle of creating one. The solution represents a seamless and engaging buying experience for consumers via social media channels, thereby boosting viral sales.

The technology enables retailers to create and tack-a-shop widget to their Facebook/blog/website within minutes. Besides being user-friendly to maximise online sales, Tackthis! is also flexible and customisable to respective retailers’ need.

To be successful in creating the right shopping experience for a brand, they first establish a clear understanding of the retailer’s positioning and their consumer behaviour, before executing integrated internet marketing and social media strategies.

Extracted from Spring Seeds Capital Investment Publication 2011.